If you've ever tried to befriend a cat, you know that their mixed signals can leave even the most experienced pet owner second-guessing their moves. Enter Dr. Uri Burstyn, a Vancouver veterinarian with a viral video showing how to perfectly handle our furry friends without becoming a scratching post. With over 23 million views, he's become the go-to source for cat handling tips, particularly with his charming mantra: "squish that cat."

Dr. Burstyn's calm demeanor and practical advice on how to safely pick up and support cats finally make sense of the complicated dance of feline affection and fear. Using his own cats, Claudia and Mr. Pirate, as examples, he demonstrates how to hold them securely while keeping them calm—like a soothing hug! And yes, he encourages the art of squishing, saying that this effort often leads to content cats instead of terrified creatures on the run.

Not only do his methods resonate with cat owners, but they've also converted many skeptics into believers of the power of a good squish. In a world where cat care often feels daunting, Burstyn shows the fun and comfort that can come from a little gentle restraint. You might just find that all your cat needs to feel safe is a little love…and a proper squish!